A revolution is coming – Xiaomi set to remove ads from MIUI!
Ads are undoubtedly one of the most annoying elements of Xiaomi’s proprietary interface, although almost everyone knows that they can be turned off in the settings. And although the advertising business is a very profitable branch of the Chinese brand, he intends to remove advertising from MIUI. And not just advertising.
Xiaomi will remove ads from MIUI 14
Unfortunately, the Chinese have removed the ability to disable ads on smartphones with MIUI 13, but with the release of MIUI 14 this will no longer be a problem, since according to preliminary reports, the latest version of the interface will be without ads. What’s more, Xiaomi will also remove pre-installed third-party apps.
This decision is quite unexpected, and not because we are used to the presence of ads in MIUI. In announcing its financial results for the second quarter of 2022, Xiaomi reported that advertising revenue grew by as much as 50% compared to last year. So why does the company want to slaughter the goose that lays the golden eggs? There is no answer to this question yet.
By the way, we also learned that MIUI 14 will bring a new design of folders and widgets on the home screen, as well as bring updates to the weather, calendar and clock apps. In addition, the manufacturer will optimize and improve the smoothness of the system. According to people who have already had contact with the new MIUI, the interface has changed and improved significantly in the new generation.
The release date of the new MIUI has not yet been announced, but according to leaks, it will be presented on November 19, 2022 along with the Xiaomi 13 and 13 Pro smartphones.
